I returned to the world of academia in 2021 with a 15-year career in corporate Human Resources at a national and global level. I was born and raised in Mexico and completed an undergrad in Organizational Psychology from the Universidad de Sonora (2004) and a master’s degree in Digital Audience Strategy from the Cronkite School of Journalism and Mass Communication at Arizona State University (2022).

As a Latina immigrant, former corporate professional, and PhD student in mass communication, my research combines identity, media framing, women’s leadership, and inequality. Through my work, I intend to explore the unique challenges Latina women face in their journeys to leadership.

I focus on media portrayals of Latina women in leadership, particularly Claudia Sheinbaum, the first female president of Mexico.

My dissertation topic explores the media portrayals and cultural phenomenon that is Claudia Sheinbaum, Mexico's first female president. Media representation often highlights the gendered expectations that shape public perceptions of female leaders (Eagly & Karau, 2002). In Sheinbaum’s case, I critically evaluate how the media frames her leadership, discerning whether these portrayals reinforce or challenge the societal norms that contribute to bias against women in positions of power.

By analyzing such discourse, my research aims to uncover the subtle ways in which gendered leadership expectations impact public perception and the broader cultural narrative surrounding women in power, particularly in a traditionally male-dominated context like Mexico.

If you would like to collaborate on a research project, request a speaking engagement, or schedule a mentorship session with me, please email me at karina.luna@asu.edu or send me a message via my Contact page.

#RepresentationMatters

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